discover
the smoothing power
of our new everyday embrace collection
Introducing
the t-shirt bra.
The Bra that
changes everything
THE NEW
T-SHIRT BRA
Take comfort to the next level with this sleek, everyday essential.
P.S. Wear it everywhere, not just under a t-shirt.
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open/close
A New Pad Shape
It’s lightweight with a more round, natural shape—meaning it fits just right and disappears under clothing.
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Updated trims
Less is more. Clean finishes won’t show through, no matter what you’re wearing.
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Cushioned Straps
They’re padded just enough for comfort, yet streamlined. Always adjustable, they’re shaped to fit the curvature of your shoulder.
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Moderate Coverage
For all-day support and comfort.
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Uniform Fit
Whether you opt for underwire or wireless, the cups, straps and neckline have the same made-for-you fit.
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Join the bra-volution!
Join the Bra-volution!
Finding the right bra
is life-changing
Join the Bra-volution!
Finding the right bra
is life-changing
When your bra fits perfectly, your clothes fit perfectly.
Plus, all-day comfort and confidence is a given.
SHOP ALL BRAS
60 seconds to the perfect fit
Up to 85% of women are wearing the wrong bra size. Let’s make sure you’re not one of them.
  1. Find Your Band Size.
  2. Find Your Bust Size.
  3. Compute Your Cup Size.
    Bust Size – Band Size = Cup Size. Check out this chart!
  4. Combine your band size and cup size for your ideal bra size.
Behind the bra
On average, it takes us one year to develop a bra—perfecting the comfort and fit of each style, as well as innovative attributes like lay-flat straps. We wear-test on multiple body types and sizes to get a true fit at each size.
  1. Straps
    Adjustable with an extra-wide, lay-flat design, they provide all-day support and the lift you love. Count on comfort without too much give.
  2. Cups
    With a wire or wire-free, they’re specially designed to be comfortable and flattering and—when you’re in your perfect size—won’t bulge or gape.
  3. Gore
    The heart of the bra, this centerpiece rests smoothly against the chest to hold the cups securely in place.
  4. Band
    A great support system, thanks to an extra-wide or double design and game-changing fabrics like powermesh. Go for a snug fit, which ensures the bra stays perfectly in place.
  5. Hook & Eye Closure
    We specialize in front and back closures that increase the comfort and adjustability of a bra for a perfect fit.
Bras you need
Start your day with the right bra and everything else falls into place. Meet the 6 frames every woman needs in her wardrobe.
Join the #Bravolution
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